
I Like | For Gen Z, Mystic Objects Are the New Anxiety-Easing Fashion Staples
我喜欢 I “玄学物件”成为Z世代的时尚安慰剂
CYBER-FENGSHUI
Hera. T,
5/6/20254 min read


PART-1
Fashion Symbols of Emotional Value
From "art therapy" to "energy fields," while others think they are buying accessories, what they are actually purchasing is "emotional value" and "spiritual sustenance." The fashion system constructed by these traditional symbols may just be what you adore.
PART-1
情绪价值的时尚符号
从“艺术疗愈”到“能量磁场”,别人以为自己再买饰品,其实购买的是“情绪价值”和“精神寄托”,这几个传统符号构建的时尚体系,或许正是你的心头好。
After DeepSeek’s cyber fortune-telling became a hot topic, it indirectly boosted crystal products. As a fashion item for self-expression and image enhancement, crystals also carry "energy" and "magnetic field" attributes. Gen Z accounts for over 45% of crystal consumers, the main force. Live-stream sales of crystals by stars like Yi Nengjing and Xu Yiyang have exceeded one million yuan.
DeepSeek赛博算命成为热点话题后,变相直接带火水晶单品。水晶作为自我表达和提升形象的时尚单品,同样也包含着“能量”和“磁场”属性,GenZ是水晶消费的主力军,占比超过45%。伊能静、徐艺洋的水晶购买直播销售额过百万。
Various "Energy" Gems
各类“能量”宝石


施华洛世奇全球品牌代言人 ariana-grande




Lucky Symbols
幸运符号
Van Cleef & Arpels' "Alhambra" series serves as a symbol of luck. Its four-leaf clover is interpreted as a combination of fame, wealth, love, and health. The strict material selection (only 1% of raw materials are retained) and the narrative of 15 craftsmanship processes make "luck" a quantifiable luxury.
梵克雅宝的“四叶草”系列便是作为幸运的标志象征。其四瓣叶片被解读为名誉、财富、爱情、健康的集合体,而严苛的选材(仅1%原材被保留)与15道工序的匠人叙事,让“幸运”成为可量化的奢侈品。






梵克雅宝的“四叶草”系列
15世纪意大利贵族的维斯孔蒂·斯福尔扎伯爵的塔罗牌(已知最早的塔罗牌)
Tarot and Planets, "You wear moonstones during Mercury retrograde and choose sun totems during career advancement." Young people integrate astrology into daily wear, with celestial symbols from Tarot cards becoming the core of jewelry design.
塔罗与行星,“水逆期戴月亮石,事业上升期选太阳图腾”年轻人将占星学融入日常穿搭,塔罗牌中的天体符号成为饰品设计核心。


In the Waite Tarot, the Sun represents creativity, the Moon symbolizes the subconscious, and the Star signifies hope—these elements are embodied as pendants, earrings, and even nail art designs.
韦特塔罗中,太阳代表创造力,月亮隐喻潜意识,星星象征希望——这些元素被具象化为吊坠、耳钉甚至美甲图案




Dior 2021春夏高级定制礼服 塔罗系列


Dior 塔罗图腾陶瓷包
Yonghegong’s glazed bracelets and Lingyin Temple’s 18-seed Buddha beads have also gained popularity on social media through cultural sites.
雍和宫琉璃手串和灵隐寺十八籽佛珠更是通过文化场所,在社交媒体上备受追捧。


雍和宫琉璃手串 网络用图
PART-2
Superstitious Highlights in the Fashion Industry
Luxury brands and consumer giants have long sensed the business opportunity, integrating superstition into product design, marketing, and even store feng shui. Van Cleef & Arpels for wealth, Tiffany for leadership, and Vivienne Westwood’s Saturn symbol for exam success have become hot topics on social media. Compared with the flashy golden toads and money trees, young people need more aesthetically pleasing superstitious decorations.
PART-2
时尚界的“玄学名场面”
奢侈品牌和消费巨头早已嗅到商机,将玄学融入产品设计、营销甚至门店风水。梵克雅宝招财,Tiffany克领导,西太后上岸早已是社交媒体上的热门主题。比起财大气粗的金蟾蜍,招财进宝的摇钱树等等,年轻人需要更符合审美的玄学装饰。
DIOR


Dior's butterfly-adorned storefront has been interpreted by the public as symbolizing "metamorphosis and wealth attraction" through the lens of the butterfly's lifecycle—a motif deeply intertwined with Christian Dior's lifelong devotion to Tarot mysticism. As early as 2017, Creative Director Maria Grazia Chiuri incorporated Tarot symbolism into her designs, crafting a series of enamel clutches adorned with arcane iconography.
DIOR的蝴蝶门头被大众通过蝴蝶的历程,被解读为“蜕变与吸金”,这也和Dior一生笃信塔罗密不可分。17年Maria Grazia Chiuri就用上塔罗元素,设计一系列瓷漆手拿包。




Dior 塔罗图腾陶瓷包
Qeelin
Qeelin’s first design, the Wulu series (homophonic with "fortune and prosperity" in Chinese), incorporates traditional Chinese auspicious meanings.
QeelinQeelin 的首个设计,谐音“福禄”的Wulu系列,包含着中国传统的吉祥寓意。




Qeelin Wulu系列
Embodying the lucky number "8" with contemporary lines, it is endowed with magical power and legendary stories.
中国传统文化中最具好运与积极能量的象征,Wulu 被赋予了神奇的力量和传奇故事,更以当代线条形状演绎幸运数字“8”。


Many Louis Vuitton buyers flock to stores for a handwritten greeting card reading, "May life be smooth, and career thrive," shared on social media.
Louis Vuitton 的不少购入者在社交媒体上只为一张店员手写的“人生路易,事业威登”的贺卡而对门店趋之若鹜。




Even Vivienne Westwood’s Saturn symbol is considered a must-have for postgraduate exam success.
甚至是西太后的土星符号,被认为是考研上岸的必备选择。
When Gen Z sees crystals as "energy receivers," four-leaf clovers as "luck switches," and Tarot symbols as "destiny navigators," they are no longer consuming material objects but a controllable illusion. Behind this illusion is Generation Z’s resistance to uncertainty—weaving personal narratives with superstitious symbols, blazing a third path between science and mysticism, and in an era ruled by algorithms, still longing to write their own mysterious poems with ancient symbols.
当Gen Z将水晶视为“能量接收器”、四叶草当作“幸运开关”、塔罗符号用作“命运导航”,他们消费的早已不是物质本身,而是一种可控的幻觉。这种幻觉背后,是Z世代对不确定性的反抗——用玄学符号编织个人叙事,在科学与神秘主义之间开辟第三条道路,在算法统治的时代,人类依然渴望用古老的符号,书写属于自己的神秘诗篇。
图片来自网络
图片来自网络
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